Jools Walker (She/Her)

I'm Jools Walker (aka LadyVelo) - a freelance writer, best-selling author, voiceover artist, and experienced broadcaster in TV, live events, and podcasting.

I've worked in the cycling industry since 2010 to widen participation for marginalised and under-represented groups, increase diversity, and spread the joy of being on a bike! It all started with my blog Vélo-City-Girl. I went on to work as a presenter on ITV4's The Cycle Show, co-founded the Women Of Colour Cycling Collective, and penned the best-selling memoir 'Back in the Frame: Cycling, Belonging and Finding Joy on a Bike'.

When not out having adventures on my Brompton, you'll find me working in another industry I'm passionate about: food and hospitality! In 2025, I joined the incredible team at Pophams as their Operations Assistant.

I love writing about all my interests and have produced articles for publications including The Guardian, Time Out London, Caffeine Magazine, Rouleur, Cycling UK, Grazia, and Refinery29.

Across my social media platforms, I cover multiple subjects, including travel, food, tech, street style, beauty, health, and wellbeing. I have partnered with and produced content for various global brands - some of which are listed below. You can see more of my experience on LinkedIn.

I welcome collaborations/partnerships that are relevant to my interests and audience, so please get in touch if you'd like to chat about working together.